At betaworks we aim to build apps that people love: the essential apps that people use every day and that they obsessively want to have on the homescreen of their devices, one touch away. Yet, measuring progress against this goal is a challenge. We have internal analytics, tools, and KPIs that give us an indication of progress. We are obsessive users of Chartbeat, which we helped design specifically to track real-time social engagement. We use Twitter and social channels to measure the scale of engagement and its depth. Twitter is especially good at giving us a sense of depth: examining the language, the influencer clusters and the sentiment that people use to describe our work. When people talk about Dots as an obsession they love or a Tapestry story as something that moved them, we take these as indicators that we are accomplishing our goal. However, it’s just an indicator and the world we build in today is balkanized. More often than not, we can’t get enough visibility into many of the platforms on which we build experiences.Whether it’s the App Store, Facebook, Instagram, Snapchat, most platforms today are opaque in terms of metrics and data. But at the start of each year there is an elegant hack we apply.
#homescreen2014 was written for the 2014 betaworks shareholder book, which will be out in a week, an excerpted post by John is on medium.