Guardian article on URL shortening, including our own (this does get at why we are building bit.ly):
“Identifying the concepts and subjects of interest and matching those with geographical data parsed through another API means that ‘if bit.ly ever got to TinyURL status it will have a pretty rocking database of machine-readable web pages’.
What Kirkpatrick is talking about is taking search to a new level: a human-selected collection of pages that matter to people. And you don’t have to rely on active tagging or pay for all that relatively expensive indexing.”