"We feel that if we don’t do a good job describing what’s wrong with a product, people will assume we just don’t know. That’s where most retailers fail. To them, every product is perfect. It gets to be implausible"

Matt Rutledge, Woot.  More: “My lead writer likes to tell a story about his first day on the job: I made him rewrite a blurb because it didn’t say enough bad things about the product.”