“Just today, I was with a senior executive from one of the big media companies who shared with me that whereas a year ago they wouldn’t even consider unlocking their program to be pirated and bastardized by the user generated masses, the tide has shifted and there now actually is alot of enthusiasm to figure out how to get their content into the user generated crucible and to monetize what comes out the other end. witnessed across the social media spectrum.
fieldnotes
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September 19th, 2008
aweissman
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