"Running a startup, no matter the size, requires intense focus. You are forced to filter out lots of non-essential information and minimize distractions. You become a complete expert on your sub-market, attend every meaningful conference, network with companies relevant to your business, and read absolutely everything having to do with your sector. Quickly, however, the trappings of focus pair down your peripheral vision. Innovations in other categories go unnoticed. Valuations and business models in other sectors become unfamiliar. You now have startup blinders on. Welcome."
