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GOOG excels at math, not people. The Facebook feed is discovery, not search. Ditto my Twitter feed.
Discovery is about local maxima, not global ones. Give me the best that I have ready (emotional, physical, …) access to, not the global best that I can never attain. Help me to aspire, not become a fantasist.
@rafer making an interesting point distinguishing between discovery and search, aspirations and fantasies.