There are many who see honesty as a noble goal within business or personal relationships. Though I think honesty captures the passive and reactive components to the open exchange of ideas, authenticity extends the responsibility to be a proactive representation of your true self. Where honesty has an on/off switch, the ethical center of authenticity requires it to be always on. It isn’t opportunistic. It is a contract that embodies a level of candor that is often uncomfortable. Given there is no growth without struggle, authenticity provides the fertile soil to grow at all times.