"Conversion lift doesn’t always come from groundbreaking changes in product, offers, or funnel analysis. These days I will look for ten 1% lifts in conversion before one 10% magic bullet; in reality there probably aren’t a lot of 10% lifts left after the first handful. Get into the groove of turning knobs a little at a time, learning, and iterating"

Ranjith Kumaran, Yousendit.com, on fine tuning to gain incremental, 1% increases

(via Andrew Chen)